Social Media Performance Dashboard
HYPERCARS
May 1, 2025 — April 7, 2026 · 11 Months · Instagram + Facebook
Updated Apr 7, 2026 · 10:43 AM
Combined Platform Overview
Total Views
8.92M
Instagram + Facebook combined
IG: 6.96M · FB: 1.96M
Total Reach
3.62M
Unique accounts reached
IG: 2.38M · FB: 1.24M
Total Posts
550
Across both platforms
IG: 277 · FB: 273
Combined Engagement
355K
Likes, reactions, shares, saves
IG dominates at 284K likes
IG Engagement Rate
9.64%
Industry avg: 1–3%
3–10× above industry benchmark
FB Link Clicks
84.1K
Traffic driven to inventory
Jul 2025: 31,640 clicks in one month
Followers Gained
34.4K
Built from content alone
93.3% came from Reels
FB Engagement Rate
2.10%
At industry benchmark
Highest: Aug 2025 at 1,747 reactions
Instagram — Audience Growth Engine
6.96M views · 2.38M reach · 9.64% engagement. Reels drive 73.5% of all likes and 93.3% of all new follows despite being only 22.7% of posts.
Facebook — Inventory Traffic Driver
1.96M views · 1.24M reach · 84,052 link clicks sent buyers to inventory. Link posts average 106,817 views each — highest per-post format on either platform.
Instagram Analytics
Overview
277 posts · May 2025 – Apr 7, 2026
Total Views
6.96M
Avg 25,123/post
Total Reach
2.38M
Unique accounts
Total Likes
284.3K
Avg Eng Rate
9.64%
Industry avg 1–3%
Total Shares
32.5K
Total Saves
27.4K
Follows Built
34.4K
93.3% from Reels
Avg Views/Post
25.1K
Format Breakdown
Share of views by content type
Reels
2.39M
63 posts · 34.4%
Avg Views38,000
Avg Likes3,317
Follows32,114
% of Likes73.5%
Carousels
4.43M
207 posts · 63.6%
Avg Views21,385
Avg Likes361
Follows2,134
% of Likes26.3%
Images
139K
7 posts · 2.0%
Avg Views19,793
Avg Likes63
Follows157
% of Likes0.2%
Views share · 6,959,319 total
Video Volume Correlation — Key Performance Driver
The months with the highest view counts directly correlate to the months with the highest Reel and video output. August through December — and especially October, November, and December — were heavier video production months. More video content published means more algorithmic distribution, more follows, and exponentially higher engagement. The data confirms: video is the engine, carousels are the volume. When both run together at full output, the numbers speak for themselves.
May
Jun
Jul
Aug ↑ Video
Sep ↑ Video
Oct ★ Peak
Nov ★ Peak
Dec ★ Peak
Jan ↓
Feb ↓
Mar ↑
Monthly Performance — Instagram
May 2025 – Mar 2026 · Data through April 7, 2026 · Gold = high video months
Monthly Data
Views · Likes · Reach · ★ = peak video month
| Month | Posts | Views | Avg/Post | Likes |
|---|---|---|---|---|
| May 2025 | 19 | 211,438 | 11,128 | 6,493 |
| Jun 2025 | 20 | 312,599 | 15,629 | 7,355 |
| Jul 2025 | 41 | 376,796 | 9,190 | 14,032 |
| Aug 2025 VIDEO ↑ | 25 | 915,090 | 36,603 | 25,446 |
| Sep 2025 VIDEO ↑ | 27 | 877,857 | 32,513 | 20,307 |
| Oct 2025 ★PEAK | 22 | 1,246,177 | 56,644 | 87,779 |
| Nov 2025 VIDEO ↑ | 28 | 1,108,724 | 39,597 | 13,738 |
| Dec 2025 VIDEO ↑ | 25 | 1,024,081 | 40,963 | 48,515 |
| Jan 2026 | 22 | 218,510 | 9,932 | 10,431 |
| Feb 2026 | 17 | 287,091 | 16,887 | 21,306 |
| Mar 2026 | 29 | 373,550 | 12,881 | 28,494 |
| Apr 2026 * | 2 | 7,406 | 3,703 | 363 |
* April partial — data through Apr 7, 2026
Top Posts — Reels
Ranked by total views
| # | Post | Views | Likes |
|---|---|---|---|
| 01 | Supercharged & Built — Corvette ZR1 | 869,279 | 81,076 |
| 02 | FBO with Flex-Fuel — GT-R Premium | 261,456 | 26,823 |
| 03 | Selling Your Exotic? Same-Day Payment. | 153,658 | 14,293 |
| 04 | Cars in the Commonwealth 2025 Wrap | 149,749 | 11,071 |
| 05 | Built for Boost. Ready on E85 — GT-R | 133,484 | 12,718 |
Top Carousels
| # | Post | Views |
|---|---|---|
| 01 | E46 Icon — 2004 BMW M3 | 571,050 |
| 02 | GT-R Premium — AMS Alpha 9 · 851 whp | 357,969 |
| 03 | Apex Predator — Mustang Shelby GT500 | 115,658 |
Strategic Note — Jan & Feb Slowdown
Performance Analysis · What the data tells us
The drop in January and February was not a content performance issue — it was a planning gap. Going into the new year without a content calendar built a month ahead meant we were reacting instead of executing. The data reflects exactly that: Jan averaged 9,932 views/post on Instagram vs. 56,644 in October when we were operating at full rhythm with high video output. March's recovery to 373K views across 29 posts confirms the audience comes back immediately when the system runs again.
The lesson: the best month is always the month that was planned the month before it. Going into any new period with a full content calendar built, approved, and ready — especially with Reels queued — is the single highest-leverage operational change available.
The lesson: the best month is always the month that was planned the month before it. Going into any new period with a full content calendar built, approved, and ready — especially with Reels queued — is the single highest-leverage operational change available.
30 Days
The Planning Lead
A full month of content planned, shot, and in the queue before it needs to post. Non-negotiable going forward.
5.7×
Oct vs Jan Avg Views
56,644 avg views/post in October vs. 9,932 in January. Same account. The only variable: preparation and video volume.
373K
March Rebound
Once the calendar re-established in March, views rebounded immediately — proof the audience is there when the content is consistent.
Facebook Analytics
Overview
273 posts · May 2025 – Apr 7, 2026
Total Views
1.96M
Avg 7,174/post
Total Reach
1.24M
Link Clicks
84.1K
Jul peak: 31,640
Eng Rate
2.10%
Reactions
10,278
Shares
760
Comments
413
Avg Views/Post
7,174
Links avg 106,817 each
Format Breakdown
Share of views by content type
Videos
689K
43 posts · 35.2%
Avg Views16,029
Avg React92
Links
641K
6 posts · 32.7%
Avg Views106,817
Avg React44
Reels
156K
16 posts · 8.0%
Avg Views9,740
Avg React51
Photos
473K
208 posts · 24.1%
Avg Views2,271
Avg React25
Views share · 1,958,561 total
Monthly Data
Views · Reactions · Link Clicks
| Month | Posts | Views | Reactions | Clicks |
|---|---|---|---|---|
| May 2025 | 20 | 42,739 | 470 | 2,598 |
| Jun 2025 ★ | 20 | 471,261 | 797 | 3,934 |
| Jul 2025 | 40 | 251,660 | 1,200 | 31,640 |
| Aug 2025 VIDEO ↑ | 25 | 229,855 | 1,747 | 11,605 |
| Sep 2025 VIDEO ↑ | 27 | 159,297 | 622 | 4,515 |
| Oct 2025 VIDEO ↑ | 23 | 58,185 | 873 | 2,695 |
| Nov 2025 VIDEO ↑ | 24 | 62,073 | 1,219 | 2,985 |
| Dec 2025 VIDEO ↑ | 25 | 396,017 | 696 | 8,566 |
| Jan 2026 | 20 | 35,418 | 407 | 1,403 |
| Feb 2026 | 16 | 120,216 | 1,645 | 9,787 |
| Mar 2026 | 31 | 129,404 | 554 | 4,153 |
| Apr 2026 * | 2 | 2,436 | 48 | 171 |
* April partial — data through Apr 7, 2026
Top Posts — Facebook
Ranked by total views
| # | Post | Views | React |
|---|---|---|---|
| 01 | Understated Power — Ferrari 488 GTB | 413,391 | 167 |
| 02 | Cars in the Commonwealth 2025 Wrap | 112,444 | 744 |
| 03 | Selling Your Exotic? Same-Day Payment. | 49,918 | 612 |
| 04 | MSO XP Green — McLaren 600LT | 81,484 | 215 |
| 05 | Engineered for Motion — Acura NSX | 61,022 | 371 |
Platform Comparison
Instagram vs. Facebook
Head to head · May 2025 – Apr 7, 2026
| Metric | Edge | ||
|---|---|---|---|
| Total Posts | 277 | 273 | Even |
| Total Views | 6,959,319 | 1,958,561 | IG ↑ 3.6× |
| Total Reach | 2,380,993 | 1,240,510 | IG ↑ 1.9× |
| Avg Views/Post | 25,123 | 7,174 | IG ↑ 3.5× |
| Engagement Rate | 9.64% | 2.10% | IG ↑ 4.6× |
| Likes / Reactions | 284,259 | 10,278 | IG ↑ 27.7× |
| Total Shares | 32,505 | 760 | IG ↑ 42.8× |
| Audience Growth | 34,405 | N/A | IG |
| Inventory Clicks | N/A | 84,052 | FB |
| Best Single Post | 869,279 | 413,391 | IG ↑ 2.1× |
Combined Totals
Both platforms · all time
Total Views
8.92M
IG 78% · FB 22%
Total Reach
3.62M
IG 66% · FB 34%
Total Posts
550
Likes + React
294.5K
Combined Shares
33.3K
IG Follows
34.4K
93.3% from Reels
FB Clicks
84.1K
Jul: 31,640 in one month
IG Eng Rate
9.64%
3–10× industry avg
Key Insights
Instagram: The Growth Engine
At 9.64% engagement — up to 10× the industry average — Instagram is where community lives. Reels drive 93.3% of all new follows and 73.5% of all likes despite being 22.7% of posts. 34,405 followers built from content alone in 11 months.
Facebook: The Traffic Driver
84,052 link clicks sent buyers directly to inventory. Link posts average 106,817 views each — highest per-post number on either platform. Facebook converts attention into purchase intent while Instagram builds the brand.
Video = Views. Always.
Aug–Dec were heavier video production months. The result: 5 consecutive months above 875K views, peaking at 1.25M in October. The correlation is direct — more Reels published means more algorithmic reach, more follows, and exponentially higher engagement across both platforms.
Oct–Dec 2025: 3.38M Views
Three consecutive months of 1M+ views each. October peaked at 1.25M in a single month. March 2026 rebounded to 373K across 29 posts, the strongest post-slowdown month and proof that the audience re-engages immediately when consistency returns.
8.92M Combined. Two Jobs.
Instagram builds the audience and brand equity. Facebook moves that audience toward inventory. More touchpoints per buyer at every stage. Running both at full output — especially with video — is the complete full-funnel content strategy.
The Pitch Number: 3.62M Reach
HyperCars content reached 3.62M unique accounts in 11 months across 550 posts. That is the number to lead with in any partnership or media kit conversation. It's the audience Jericko Media built and owns.